I seem to have an X'mas tradition of making some fun little "cracker pull" games for 3 popular restaurants in the Mitchells & Butlers' stable: Toby Carvery, Harvester, and Stonehouse.

Working for the 3rd Christmas in a row with the loverly people at One/Fifty Consultancy to bring a little X'mas cheer to all the customers in the form of a little cracker game that gives them a new restaurant voucher each week and also an unlimited amount of cheesy festive jokes!

As this is the third year running these games (and I love making analytics KPIs) we can get some insight in the user habits when playing the games. Each year the games surpass 2 million vouchers claimed which obviously make the user and the client very happy. I’m not as happy as I can see most people are there for the vouchers and no where near enough come purely for the X’mas jokes! …although I may have skewed the analytics on this one 😉

The games are embedded in the restaurants’ app from where the user gets to play against their friend to win the voucher …or just sneakily play it alone to make sure you get the bonus! I developed the game play, animation and also the backend API that saves which users have won that week to make sure no one gets too greedy.

The game also then jumps off to a holiday competition from Jet2 Holidays and also branded filters for Insta and TikTok.

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Working once again with very nice people at Yomego design agency I created this Facebook app for Tesco. The player gets to play the part of unsung heroes that pack your online delivery by grabbing the items from a conveyor belt of products for 4 customers at the same time.

Each level gets faster and harder which would be OK if it wasn't for the random punctures and heavy traffic! Strangely addictive and I'm still not sure why, but then again I don't understand shopping either ;) Statistics time:
-100k plays in (just over) the first month
- the average user playing 16 times
- nearly 200 players playing the game for over 6 hours (100+ times)
- 1 player has played over 1200 times, that is nearly 3 days worth of game play!

With so many people playing such a 'sticky' game it is a good job we tested thoroughly before turning it out into the wild.

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