Unilever careers - toothpaste
interactive mpu
Jan 2007
Animation, Design, Digital Advertising, Digital Banner, Game design
Unilever wanted a 'bendy' empty toothpaste tube to show that the container can be recycled into various objects. So the MPU is a timed game allowing the user to bend the tube to make chairs or roofs - lots of items that discarded toothpaste tubes can be recycled into.